What is Conversion Rate Optimization?
A conversion is when a visitor on your website interacts with content in the way you want them to. This could include signing up for a newsletter, making a new account, or downloading an app. Conversion Rate Optimization is a systematic approach to optimizing the content on your website to more effectively engage your audience in the way your want to. This means every website needs its own personalized CRO plan of action designed around the site’s unique needs and objectives.