When you own an online store, you know that website traffic is extremely important to drive sales. E-commerce SEO is a multi-faceted process. If you start selling online, you want to be sure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.
What Are the Basics of E-Commerce SEO?
The Importance of Attracting Visitors and Keeping Visitors
Attracting visitors to visit other pages on your website is very important when it comes to E-Commerce SEO. Total Web SEO focuses on showcasing successful products on your homepage along with adding additional keywords that focus on all aspects of your online store. This includes highly detailed graphics and locating the graphics precisely so they catch users attention when visiting the website. Having a well-designed slideshow and navigation element can ultimately allow for growth and easy accessibility for customers and search engines alike. Along with focusing on bringing customers in we want to focus on allowing the search engines to easily read the website and get a clear understand of what products you sell and services you offer.
When you attract users to your website you want them to have a good experience. Part of that experience is if the user can find everything they’re looking for. There are many different ways to make your website more accessible to both the search engines and the people wanting to purchase your products.
Making Your Website Pages Easier to Access
When making your website easier to access for both customers and search engines you want to make sure that your products stand out as well as your website content. Total Web SEO focuses on bringing your product content to life as well as allowing customers to have easy access to your web pages. We accomplish this by focusing on the correct keywords, focusing on editing copy that is provided to allow for the highest SEO value, and optimizing graphics to be eye catching so that your E-Commerce website will be easily accessible to all.
Correct Keyword Usage
Correct keyword usage is vital when ranking your website and products on all search engines. It’s very important to target the right keywords that focus on your business and products. Our team of fully trained SEO experts can help with finding the highest ranking keywords for your website to guarantee the right keywords will be used for the right pages and products.
What is the Importance of Optimizing Category Pages?
Optimizing category pages is one of the most important steps to achieve excellent SEO ratings from all search engines. Total Web SEO has a full team dedicated to optimizing, efficiently tracking all traffic, clicks, and how long people are staying on your website for. All of the information we collect only fuels the process of what needs to be focused on to gain more visitors to your website.
Site Structure is Essential and Necessary
Optimizing category pages is one of the most important steps to achieve excellent SEO ratings from all search engines. Total Web SEO has a full team dedicated to optimizing, efficiently tracking all traffic, clicks, and how long people are staying on your website for. All of the information we collect only fuels the process of what needs to be focused on to gain more visitors to your website.
When setting up your E-Commerce site structure you want to make sure you only have 3 category levels. If you have any additional categories they will not be ranked as high as your top three category levels.
Product Descriptions
When you’re writing your product descriptions it’s important to remember one thing: DO NOT COPY FROM MANUFACTURERS. Copying from manufacturers is easily detected by major search engines and can make your website almost invisible to search engines. Rewording your manufacturer’s descriptions is a possible option that will ultimately work with placing your website on the search engines efficiently.
Product Photography
Product photography is one of the most important things to have on your e-commerce cart. Displaying your products with clarity and the details of the products are needed to have a successful online shopping cart. At Total Web SEO we have a dedicated team for product photography that is ready to help you display your products on the internet.
The Importance of Keyword Research
One of the most important steps to grow your online business is keywords. Keywords are needed for every product in your website and each product needs accurate, efficient, and easily found keywords. At Total Web SEO, we take value in your website and the products associated with your website. With our keyword research, we follow a step by step plan to ensure that your website’s products are efficiently ranked and are SEO friendly.
- Industry specific keywords focused on your products
- Higher conversion rates
- Increased sales
- Dedicated team ready to find the best keywords
Why Search Engine Crawl Optimization is Important
Search engine crawl optimization is one of the most important steps when publishing your e-Commerce cart on the internet. Search engines dig through your website to make sure that your website is up to par with the standards they present. This includes Easily Accessed, No Duplicate Pages, Efficient Use of Keywords, Mobile Friendly, Optimized Images, Fast Loading Times, and much more.
At Total Web SEO we focus on every one of the steps listed above and more. With our dedicated team ready to help you build the e-Commerce card that you’ve been wanting for is only a phone call away.
- Update your site content regularly
- Efficient server with 99.99% uptime
- Accurate and easy to read Sitemaps
- No duplicate content
- Fast loading time on the website
What is an Internal Link?
Internal links are links that go from one page on the website to another over the same domain. The most commonly used purpose for these are navigation and for e-Commerce product categories.
A few reasons why this is important is:
- They assist with increasing the ranking power around your website. This is needed for Google to determine how easy it is for your website to be accessed by future clientele.
- They establish a hierarchy of information.
- Allow for users to efficiently navigate around your website.
The Importance of Submitting Your Website to Directories
Submitting your website to multiple local directories is important. It helps people and search engines find your business with ease. Directories give your company the ability to target specific demographics, allowing for higher quality traffic to come to your website. Some of the benefits are:
- Better Indexing of your website
- Improvement in Search Engine Rankings
- Better Keyword Targeting
With these benefits submitting your website to directories can be very beneficial. With Total Web SEO we strive to submit your company to only SEO friendly directories. This helps only grow your website statistics via clicks, views, time spent browsing your website, and more. With Total Web SEO we can assure you that we’re here to help you grow. Contact us today about our directory submissions or view our SEO maintenance packages.
Why CRO Is Important and How Total Web SEO Can Help You!
Why CRO (Conversion Rate Optimization) Is Important
CRO or Conversion Rate Optimization is the processes for increasing the percentage of visitors to a website that convert into customers. This is very important for e-Commerce websites to have.
How Total Web SEO Can Help You!
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