How can a link help your site?
There are two main reasons Search Engines use links:
- To discover new web pages on the net
- To determine how well a page should rank in their results
Link building is the process of acquiring hyperlinks from other websites out on the internet to link back to your own site. A hyperlink (short term: link) is a portal for users to navigate between pages. Search engines use “Crawlers” to examine all possible links on a web page between URLs, awarding a ranking factor that drives your site to the top of Google.
Web links and backlinks both have a very real influence on rankings in search engines. Link building is arguably the most important (and challenging) ranking factor. In truth, link building involves content creation, sales, programming, psychology, and good-old-fashioned email marketing to drive traffic to your site. At Total SEO, we will create you and your business an effective link infrastructure while utilizing all the skills mentioned to push for the best search engine ranking we can provide.
Just Like Television/Radio, Link Building is Firmly Placed in the Marketing Sphere
Link building is the process of getting external pages to link to a page on your own website. Search engines can determine how relevant a domain or page is in the SERPs (search engine result pages) based on how many other websites link back to the domain or page. At Total Web SEO, it is our goal to maximize your brand awareness by utilizing all of the tools of the trade to acquire backlinks to your site.
By creating compelling content for your website, we find other businesses and platforms that can benefit from the resources created on your site. We also reach out to blog and news websites which they might benefit from a backlink as well.
Our Backlink Services Benefit Your Business By:
- Building relationships with relevant websites and blogs in your industry
- Sending referral traffic from popular websites to your own
- Brand building through content creation, establishing a place for your industry to thrive
- Earning links naturally through directories and public profiles through social media
- Weeding out “Toxic” backlinks that have been flagged by Google as unworthy links that can negatively impact your Rank
