Link building is the process of acquiring hyperlinks from other websites out on the internet to link back to your own site. A hyperlink (short term: link) is a portal for users to navigate between pages. Search engines use “Crawlers” to examine all possible links on a web page between URLs, awarding a ranking factor that drives your site to the top of Google.
Web links and backlinks both have a very real influence on rankings in search engines. Link building is arguably the most important (and challenging) ranking factor. In truth, link building involves content creation, sales, programming, psychology, and good-old-fashioned email marketing to drive traffic to your site. At Total SEO, we will create you and your business an effective link infrastructure while utilizing all the skills mentioned to push for the best search engine ranking we can provide.