Search engines want to do their job as best as possible by referring users to websites and content they are searching for. So how is relevancy determined? See all the benefits of website hosting services through Total Web SEO.
Benefits of Website Hosting With Total Web SEO
Total Web SEO provides our clients with the top of the line servers and security to keep your website and its valuable information safe. With monthly backups, premium hardware, and 99.9% uptime, we can assure you that your website is in safe hands. With our website hosting also comes unmatched, efficient page load speeds. With users visiting your website every day, you want your future customers to have access to your website in the blink of an eye!
Our cloud servers provide enhanced security for your website. With cost-effective performance and secure servers we can assure you that Total Web SEO has your website safe and secure! View more information on our hosting below!
Cloud Server
99.9% uptime year round, firewall protected to keep your website safe and sound
Security
Safe, Secure, and Reliable. Providing 24/7 security to your website
Backups
Monthly backups for your website to keep it safe and secure
Page Load
Our servers are unmatched for resource efficiency and site speed.
Web Hosting Crafted for Search Engine Optimization
Search Engine Optimization or SEO is the simple process of ensuring a website can be found in all major search engines for keywords and search phrases relevant to the content of the website. Simply put, there are a set of standards websites must follow to stay competitive in popular industries. Many SEO experts refer to their work as “Quality Control”, replacing negative ranking factors with positive SEO standards.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
Does Web Hosting Affect SEO?
Search engines want to do their job as best as possible by referring users to websites and content they are searching for. So how is relevancy determined?
- Content: Is determined by the design, the text on the web page, and the titles or descriptions given for pages and headings. Keyword density is a huge factor. A user can’t search what isn’t there.
- Authority: Does your site have good enough content to be linked by other websites? Backlinks and domain trust both help gain a competitive foothold when stacked up to other websites. As a blog or an information site, how many other journals link to your resources? Or maybe as a business, which affiliates and partners do you associate with? These links to each others website is the cornerstone of Authority and Domain Trust.
- Performance: How fast does your site load? Does it work properly on all major search engines? Google and other search engines tend to route users to websites that load fast and have no user experience issues.
- User Experience: Responsive design is all the rage right now, enabling your website to appear on all devices regardless of size. How does your website look and function on mobile? Is it easy to navigate around? Does it look safe to an anonymous user if you take credit card transactions? How high is your bounce rate? These questions can make websites sink or swim. A professional-looking website must also function as a professional website for Google to take notice.
Understanding Web Hosting
For most people, Google is the first stop on the internet when searching for: directions, places to eat, purchasing from an ecommerce store, finding local businesses and more. The first thing to understand when querying a search engine is you aren’t actually searching the entire web, but an index created by that particular search engine. Each search engine has their own unique index of web addresses. For example, searching “ice cream near me” on Google will almost always have a different set of results from searching on Yahoo! or Bing, since they all categorize businesses and keywords differently. But how do search engines find these webpages?
Crawling is where it all begins — the indexing of all content on a website. Crawlers, also known as a “Spider”, look at webpages across the internet and go from link to link to bring data about those webpages back to the search engines index. The crawl process begins with a list of web addresses from past crawls, in addition to the sitemap provided by the webmaster of your website.
Importance of Search
Why having a smart and efficient website hosting provider can benefit you and your business
The number one starting point is search. Gone are the days of bookmarks and customer loyalty. Today’s consumer is in charge. They know what they’re looking for and they know how to find it. If your company website isn’t on the first page of results it’s practically invisible.
- 97% of US internet users shop online
- 67.6% of all click-through traffic in Google’s search results go to the #1 position on the page (Google & Bing Study: 2014 Study by Caphyon)
- Organic search results are a compliment to a paid search campaign
- Improve search engine position
- Drive qualified traffic to your site
- Increase conversion
- Reduce Bounce Rate
- Engage Customers
- Be recognized as an authority in your niche
- Promote your local business
