Digital Marketing, SEO & SEM Services for Lehigh County, PA Businesses
Free Website Audit: Our first step is to run an SEO audit of your website to identify on-page, off-page and technical SEO factors negatively affecting your search positions. The audit helps our SEO specialists gain an understanding of where we need to start, time for the initial SEO setup and the steps to take moving forward with your plan for success.
SEO-driven Copywriting: The wording on your website is a large contributing factor to get your website to rank for highly targeted keywords in your industry. We’ll evaluate your sitemap, come up with a list of pages & keywords to target, then start to rewrite your content with keyword-driven copy.
Blogs & Content Creation: A well-rounded SEO plan should include the creation of new, unique and interesting pages and blogs. Not only will this keep your website fresh, but (more importantly) it shows Google you’re dedicated to your website – Google LOVES fresh content!
Link Building: Off-page SEO must also be considered. The practice of gaining quality backlinks to your website is tedious and often frustrating, but well worth it when you see the reflection in your rankings! Our SEO marketers know the best tactics to increase your backlink profile.
Search Engine & Directory Submissions: We’ll submit your website into all of the major search engines, as well as directories (Yelp!, Yellow Pages, Apple Maps) to generate a profile page that containers important business information and a backlink to your website. We monitor these profiles daily to ensure information is correct and consistent across the web.
PPC (Google AdWords): Paid digital advertising is a great way to drive traffic and leads to your website while we work on increasing your organic rankings (this can take 3 – 6 months for optimal results). Our SEM team has experience in Google PPC and social media marketing on Facebook, LinkedIn, TikTok and more!
Website Design or Redesign: The most effective SEO plans are implanted during the website design phase. Whether your current site is old or outdated or you don’t have one yet, you’ll work with our website developers to create a user-friendly website that drives traffic and ranks well in the search engines.
Website Hosting & 24/7 Support: We rent a server from one of the most trusted companies in the industry. Every hosting plan includes an SSL certificate and superior cloud hosting with daily backups and 24/7 support.