Benefits of Blogging for SEO
How your Website can Benefit from Blogging: A Comprehensive Guide
If you’ve built yourself a website that ranks on the first page of Google for your company’s relevant keywords, congratulations! You’re already ahead of the market in your industry, as most businesses out there still refuse to conform to smart online business practices. Search Engine Optimization is the way of the digital world right now; without a high ranking website, it is impossible for consumers to find your business. But now that you’ve completed half the battle, you may be wondering how to stay ahead of your competitors and remain at the top of the search engines. This informative blog post will teach you all about the SEO Benefits of Blogging!
This wonderment is easy to address: update your meta data regularly to stay on top of keyword trends, make sure you do not have any broken links on your website, and, among many others, create new and fresh pages for Google and your front-end users.
Now, we know you may not have a need to consistently build new landing pages on your website – this is where blogging comes in! Use your website’s blog to create fresh and innovative articles that are relevant to your industry.
There are thousands of websites in the SERPs providing tips to get your blog posts to rank, but the question is why? You may be thinking: if my site has already reached the #1 position for the relevant keywords in my industry, why should I waste my precious time building blogs that won’t generate revenue for my company? This is the very opposite of how you should be thinking, as Google changes its algorithms daily. Your site may fall off the face of the earth if one day your competitors catch on and learn how to outrank you – blogging will give you a greater edge over your competition and create more channels for front-end users to find you.
Industry-Leading Tips for High-Ranking Blogs
Now that I have convinced you to create a blog for your website, let’s dive into 3 of the most important tips to get your blog successfully ranking.
- Creative topics relevant to your industry: If your website ranks for Automotive Window Tinting in Philadelphia, we do not want to create a blog post rehashing the same information we can find on your website. Instead, let’s create an article for the “Importance of Tinted Windows for Long Term Automotive Care” and highlight how using your company’s services will extend the lifetime of a car’s interior and the benefits.
- Outreach: Once you’ve written and posted this innovative blog, you’ll want to showcase your work to the digital world. We already know to get it ranking in the SERPs we should have included keywords in our copy and written keyword rich meta information, but let’s take this a step further and share our content with other blogs and websites relevant to the industry. To do this you’ll need to create a plan and draw up a list of as many websites you’d think would be willing to share your content. Once you have your list prepared, reach out to them with a nice emailing simply asking if they would be willing to put a link up on their site/blog pointing back to this new blog you just created. Lastly, you’ll need to be persistent and get creative.
NOTE: It is important to make sure these links are going to be “Do Follow” so they count towards your backlink profile. You can have a few “No Follow” links sprinkled in every once in a while, but the majority of the links in your profile should be Do Follow.
- Use your blog for internal link building: One of the most important aspects to SEO is link building, whether that is through external outreach to build up your backlink profile, or using your own blog to create natural links pointing back to your website. The more times Google can crawl a page and find your website – the better! But, keep in mind, we do not want to be spammy and stuff 100 links in each blog post, but get creative and use your blog to your website’s advantage.
How Total Web SEO Can Help your Website Rank #1
Blogging is one of the most beneficial tools to boost your websites SEO. Blog posts allow you to create fresh and exciting content, as well as more channels for Google and front-end users to find you. We hope you enjoyed our guide to the SEO Benefits of Blogging, for more helpful SEO tips, check our blog regularly. If you’re ready to take the first steps to getting your website to rank on the first page of Google, contact Total Web SEO, a professional SEO Agency in Philadelphia, today.