Total Web SEO’s Guide to the Importance of SSL Certifications What is an SSL Certificate? SSL stands for “secure sockets layer” and is a form of security for websites that handle sensitive information ranging from names to phone numbers, email addresses, credit card numbers and more. To put it simply, an SSL Certificate is a […]
SEO campaigns are confusing for those who aren’t familiar with how it works But are made even MORE confusing without addressing common misconceptions, without setting realistic goals, and without good communication Now that we have a firm understanding of how search engines work and how to users interact with them, it’s time to start discussing […]
Create for users, not for search engines It’s not some quote we made up, it’s a saying every digital marketing company uses as the foundation of their content creation. Google and other search engines have the ability to detect content that is meant to manipulate their algorithm. As SEO Specialists and Digital Marketers, it is vital […]
Before we dive into SEO, let’s start with How Search Engines Work Crawling and indexing are two things that enable search engines, especially Google, to give you the results you need Search engines only have one goal in mind and that is to give you what you want. Next time you type in a query […]
