Key Components of Successful Off-Page SEO Strategy

Gain Backlinks & High Rankings with Key Off-Page SEO Elements

In our previous blog, we highlighted the key elements of good on-page search engine optimization. This week, Total Web SEO explores how off-page SEO elements are also crucial to your website’s rankings in the search engines. While on-page SEO strategies include proper use of H1 tags, keyword-rich content and photo optimization, off-page SEO focuses on techniques that happen off of your website. Sometimes these happen organically, but many times your SEO manager must take the time to outreach and produce great content to gain backlinks and viral social media posts. Learn the top six components of a good off-page SEO strategy.

6 Components of a Good Off-Page SEO Strategy

Link Building: Building up your backlink profile is the most important component of off-page SEO. The goal is to get more links pointing back to your website than your competitors. Make sure these links are from credible sources and happen organically – do not pay for links! Consistently monitor your backlinks and remove all broken & irrelevant links.

Social Media: While a strong social media following doesn’t directly help you rank higher in the SERPs, it will indirectly help push your brand and content. When you write an authoritative piece of content or a great infographic share it on Facebook, Instagram, Twitter, etc. Since the content is so great, it will generate shares and links!

Read More: Tips to Build Better Social Media Presence

Guest Blogging: Guest posting is writing content, blogs or pages for another company’s website, generally within a similar industry. This a win-win situation for both parties involved. Not only will you get links pointed back to your own website, but you’ll also establish yourself as an authority in your field.

Local Directory Submissions: Local citations and directories not only improve your off-page SEO, but ensure your company’s name, address and phone number are consistent across the internet. Don’t abuse these directories! Make sure you’re only submitting to trusted sources.

Outreach: Get your content found through direct outreach to influencers, bloggers, editors and webmasters. First, determine the piece (new or existing) content you want to earn a link for; ensure the post is well-written and authoritative. Then pitch potential site to share or link back to your content.

Paid Ads: Running ads through Google, Facebook and Instagram is a great way to promote your content! You can use these platforms to promote content, a study, an infographic and gain exposure for your brand.

For help with both your on-page and off-page search engine optimization strategies, contact our professional digital marketing agency in Bristol, PA.