Social Media Marketing Tips
Social media: a Tool for Success
When it comes to SEO, social media is a key aspect to getting your business recognizable. In today’s world, social media has such an impact on our day-to-day lives. How many people do you know that doesn’t have a social media account? In fact, 14 million people use Facebook alone each and every day, with that comes a huge and growing audience that you could cater to with your business. In a way, social media becomes an easy to use, free advertising tool if you utilize it properly.
Social media marketing can create a huge impact on your business and make it easier for prospective customers to find and get needed information from you. However, there are a few do’s and don’ts when it comes to social media marketing. If you harness the power a social media page correctly, it can work wonders for your business. Below are a few tips that could help jumpstart a successful social media campaign.
Interact with your audience
Interacting with your audience on social media has a huge impact on your business’s reputation. It exemplifies your dedication as a business to your customers. Replying to comments, answering questions and acknowledging your followers on social media gives them a sense of importance, which could be what gets a customer from picking your business’s service, as opposed to another.
Asking questions relating to your business could also lead to good interactions with your audience, giving you usable information of customer preferences, and allowing people to see your dedication to your customers. Balancing these interactions with a good amount of self-promotion keeps your business’s social media page more of an informational and interesting resource rather than an annoyance.
Abiding by the 80/20 rule
The 80/20 rule is a concept that is highly recommended and effective tool used in many small and large businesses when it comes to social media marketing. So what is it exactly?
When marketing on social media, 20% of your information and content should be used to promoting your business, calling your audience to action and persuading them to buy your services and products. The leftover 80% should be saved for audience interaction and posts that cater to your consumer’s interests, things that draw them to your business’s page and engages them to respond and react.
The best way to have a successful social media page is to really engage and connect with your audience, it shows you’re interested in your customers, the way your business runs, and supports your business mindset, as opposed to shoving ads and self-promotion in their faces. Examples of audience attention grabbers include questions, popular links to other media, and shareable content.
Using digital media
When we advertise a business, it’s important to use multimedia for your posts, something to stop a scroll and capture the customer’s attention. The use of images, links, and even videos could stop a consumer in their tracks and make them want to see what you have to offer, thus creating interest in what you’re selling.
It’s important to branch out into different types of digital media rather than stick with the same repetitive form. A simple image could catch a user’s attention and get your content shared, thus creating a chain of recognition from person to person.
Maintaining Your Business’s Page
It’s one thing to have a social media account for your business, but it becomes a dry and useless tool if you don’t continually use it often or update it. When it comes to social media, a page that doesn’t post updates frequently risks being bland and ultimately unfollowed. What’s the point of following a business online of there’s no content?
Lack of updates could lead to some consumers branching away from your business or even forgetting about it. It’s important to show to your audience that you’re still an ongoing, strong business by interacting with your audience, promoting new services and products, or the latest deals.
It’s crucial that you create a plan for posting and updating your social media pages, this plan should include an idea of when and how often you want to post updates, as well as what information and content you think needs to be published. Remember, a page with little to no recent content or updates, doesn’t sell your business well.