Trends Shaping the Future of Local SEO
Local Trends SEO Marketers are Focusing on this Year (& Beyond)
Search Engine Optimization (SEO) trends are constantly changing based on a Google update or to cater to a user’s searching/buying habits. In the past, small businesses were able to skate by, because of their ability to organically rank locally and in the maps. Today, competition is fierce at every level, forcing business owners to rethink their marketing tactics. Focus on these 2022 local SEO trends to stay ahead of the competition & increase your Google maps rankings.
5 Local SEO Trends to Focus on in 2022
Google MyBusiness: GMB has added so many features within the past few years and is so much more than your address, phone number and store hours. A fully optimized Google Business Listing allows you to display your services with a direct link for booking – users can bypass your website or calling! Ecommerce businesses can display their products with a direct link for purchase! Make sure you’re taking advantage of all these amazing features.
Online Reputation: Now, more than ever, consumers rely on reviews to help in their decision to make a purchase or book a service. Google now takes reviews, online mentions and engagements into consideration when determining position in the SERPs.
User Experience: Google not only tracks how authoritative your website is in reference to keywords, but also content and how a user interacts with your website. A high bounce rate is a huge red flag for the SERPs. Focus on navigation, page speed and mobile design, as well as making sure your contact information, updated store hours and address are easy to find.
Mobile Optimization: If your website is not optimized for mobile phones, you are losing about 50% of traffic, potential customers and sales! This is a trend that is not going anyway anytime soon and if you’re not prioritizing mobile web design then you’re not prioritizing your consumers.
Video Content: In the age of social media and the explosion TikTok it is pretty obvious: consumers love video content. When a potential customer can see your business is action or a product review, they are more likely to buy from your company. We highly recommend investing in high quality video content for your website, YouTube channel and social media.
If you’re ready to invest in your local online presence, but don’t have the time or the resource, trust the SEO experts at Total Web SEO! Our team of social media marketers and SEO managers stay on top of local SEO trends and Google rules & algorithms to deliver results in both rankings and quality traffic.