Search Engine Optimization (SEO) Services for Businesses in Philadelphia County PA
PPC Google AdWords: If you don’t want to wait the standard 3 – 6 months to start organically ranking in the search engines, Total Web SEO will create a budget-friendly, yet successful pay-per-click campaign. Whether you want to sell a product, generate leads or create brand awareness, we know how to allocate your budget appropriately.
SEO-Driven Website Copy: Every page of your website should have authoritative, keyword-driven website copy that needs Google’s strict standards and algorithm.
Landing Page & Blog Creation: We’ll use information landing pages to generate more keywords and incorporate them into your PPC campaign, while interesting & unique blogs help generate organic traffic.
Directory Submissions: Your site should be submitted into all the major search engines, as well as small directories. These submissions give you a free business profile with your information (phone number, address, business hours) and provide a backlink to your website!
Website Redesign: Often, the design of your website is what’s ultimately holding your site back from ranking high in the search engines. We will effectively redesign and rework your outdated website to make the necessary changes in design, content, format and UX (user experience) to improve rankings and traffic conversion.
Paid Search vs. Organic Search
The basis of Search Engine Optimization is to gain traffic & leads from free, organic results in the search engines. But, if you’re looking to gain #1 rankings for competitive keywords immediately, paid search (Google PPC) is a great limited time investment. These are the 5 key differences:
Position: No matter how good your SEO efforts are, paid results will always appear at the top of the results pages with organic results underneath.
Time: With PPC your ads will appear almost instantly; but with organic results, it takes months of hard work and investment in your website.
Payment: During a PPC campaign, you pay a fee every time a user clicks on the ad. In this sense, you buy traffic for your website by paying Google to show your ads. Although organic traffic requires a fee (SEO agency/in-house salary), the traffic is free.
ROI: Return on investment is very easy to measure with paid search, because Google provides a lot of data in your account dashboard and Analytics. With organic search, it can be difficult to measure ROI, but it often improves as your website grows.
Share of Traffic: While businesses can expect to shell out big bucks for highly competitive keywords, research shows only 20% to 30% of searchers click on paid results. However, 70% to 80% of searchers click on the organic SEO results.
