Have a Direct Impact on Your Audience
Today, roughly 95% of online consumers use email and 91% check their email at least once a day. Email marketing is such a powerful tool because it offers a direct reach to your audience. Social media marketing usually deals with potential impressions, which is the chance of your audience being exposed to your content. Whereas with email marketing, your message is being sent directly to your audience’s inbox.
Having a more direct line of communication with your audience can assist in maintaining long term customer relationships. People will feel much more connected to a brand when they are being kept up to date with current events and specials. With the ability to make targeted mailing lists, you can utilize this concept to its full potential!