Blogging and content marketing is a new concept that is becoming an increasingly effective marketing strategy. By providing website visitors with interesting and resourceful content about your specific industry or company, you can increase your overall traffic while yielding more leads. Instead, landing pages designed to make a sales pitch, content generation focuses on providing an industry resource for amateurs and experts alike to benefit from your company’s opinions.
But how does it work exactly?
At Total Web SEO, we focus on what visitors can benefit from visiting your website to indirectly establish your brand. We use a myriad of different forms of interesting content including (but not limited to) infographics, DIY tutorials, opinion articles, motion graphics, and social media posts. By linking these types of assets to your company’s name, we aim to create as many traffic sources as possible both inside your website and outside.