Image SEO: Tips to Optimize Images for Search Engines Images are a necessary part of your website, they aid to intrigue visitors and enhance the overall look of your site. However, images should also serve another, greater, purpose: Search Engine Optimization (SEO) – our favorite topic here at Total Web SEO! Every single element on […]
Quality Content Key to SEO Rankings When you really think about it, Search Engine Optimization (SEO) is all about content marketing. As digital marketers, our goal is to create quality content that ranks high in Search Engine Result pages (SERPs). If we do our job right, these high ranking pages will ultimately converts into sales. […]
Total Web SEO’s Guide to the Importance of SSL Certifications What is an SSL Certificate? SSL stands for “secure sockets layer” and is a form of security for websites that handle sensitive information ranging from names to phone numbers, email addresses, credit card numbers and more. To put it simply, an SSL Certificate is a […]
How your Website can Benefit from Blogging: A Comprehensive Guide If you’ve built yourself a website that ranks on the first page of Google for your company’s relevant keywords, congratulations! You’re already ahead of the market in your industry, as most businesses out there still refuse to conform to smart online business practices. Search Engine […]
Search Engine Optimization (SEO) is the key to getting more clicks and pageviews on your website, which naturally leads to increased customer engagement, and most importantly higher sales. This installment of SEO Tips focuses on one of the best ways to improve your SEO — link building. Quality link building is the process of gaining […]
SEO campaigns are confusing for those who aren’t familiar with how it works But are made even MORE confusing without addressing common misconceptions, without setting realistic goals, and without good communication Now that we have a firm understanding of how search engines work and how to users interact with them, it’s time to start discussing […]
Create for users, not for search engines It’s not some quote we made up, it’s a saying every digital marketing company uses as the foundation of their content creation. Google and other search engines have the ability to detect content that is meant to manipulate their algorithm. As SEO Specialists and Digital Marketers, it is vital […]
Before we dive into SEO, let’s start with How Search Engines Work Crawling and indexing are two things that enable search engines, especially Google, to give you the results you need Search engines only have one goal in mind and that is to give you what you want. Next time you type in a query […]
Social Media Marketing Tips: a Tool for SEO Success When it comes to SEO, social media is a key aspect to getting your business recognizable. In today’s world, social media has such an impact on our day-to-day lives. How many people do you know that doesn’t have a social media account? In fact, 14 […]
Philadelphia & Bucks County’s Premiere SEO Agency Our team of web designers and digital marketers will stop at nothing (well, except for black-hat techniques) to find your brand’s digital identity. It’s out there! Let’s go find it! In the meantime, check out our beginners guide to SEO Tips below! Alright, now with that cheesy and […]
