SEO

Advantages of Businesses to Hire an SEO Agency

Hire an SEO Agency to Expand your Business Online As a business owner in 2022, you know that investing in SEO & digital marketing is just as important as paying your office utility bills. While inflation grows and gas prices skyrocket you may be tempted to resort to in house or DIY methods to boost […]

In-depth Guide on How Social Media Impacts SEO Rankings

How Social Media can Improve Website SEO Results For many years there has been an ongoing debate about how social media (Facebook, Twitter, Instagram, TikTok) impacts the SEO results of websites. After much research, analysis and case studies, SEO & digital marketing experts have determined that social media isn’t a ranking factor and won’t directly […]

External Linking Best Practices for SEO

What is External Linking? In its most basic term, an external link is a hyperlink that directs visitors from your website to another one. While this may seem counter-intuitive, it is one of the largest contributing factors Google considers when ranking your site on the results page. Your SEO manager or SEO marketing company will […]

Interesting Statistics and Facts About SEO

SEO (Search Engine Optimization) Facts Marketers & Business Owners Should Know If you own or operate a business in the 21st century, you not only need a website, but you need an SEO optimized site that ranks on the first page of Google. Increasing leads, getting more customers, promoting your business or selling any type […]

Total SEO Tips Part 9: Internal Linking

Internal Linking for SEO: A Guide for Best Practices Internal links are one of the most overlooked and underrated strategies of an SEO campaign. Not only do they help users & search engine crawlers navigate through your website, but when done effectively can make a huge difference in your ranking. In its most basic terms, […]

Total SEO Tips Part 8: Header Tags

A Simple & Complete Guide to Header Tags (H1, H2 & H3) Continuing with our series: Total SEO Tips, in part 8 we’re going to discuss the role and importance of header tags for your website, landing pages and blogs. In its simplest terms, heading tags are HTML elements used to define the headings on […]

What Exactly Does an SEO Manager Do?

Top Skills of an SEO Manager When you hire a search engine optimization (SEO) agency to maintain your website, promote your brand and obtain high rankings for targeted keywords there’s a good chance an SEO manager is the brains of the operation. They stay, mostly, behind the scenes, motivating the team and ensuring effective SEO […]

Key Components of Successful Off-Page SEO Strategy

Gain Backlinks & High Rankings with Key Off-Page SEO Elements In our previous blog, we highlighted the key elements of good on-page search engine optimization. This week, Total Web SEO explores how off-page SEO elements are also crucial to your website’s rankings in the search engines. While on-page SEO strategies include proper use of H1 […]

Key Elements of Good On-Page SEO

Focus on these On-Page SEO Strategies to Rank High in SERPs Many on and off-site elements affect how well your website will rank in the search engines. It is important to establish a brand, identity and the keywords you want to rank for before starting a website design. This allows you to make good on-page […]

Trends Shaping the Future of Local SEO

Local Trends SEO Marketers are Focusing on this Year (& Beyond) Search Engine Optimization (SEO) trends are constantly changing based on a Google update or to cater to a user’s searching/buying habits. In the past, small businesses were able to skate by, because of their ability to organically rank locally and in the maps. Today, […]